15 April 2014

EVENT: Baselworld 2014

basel world


One should go to the biggest jewelry exhibition in the world - Baselworld 2014 in Switzerland prepared, because it is enormous exhibition, it sprawls in several halls and on several floors. I downloaded to my phone apps like Brand Book 2014 ang Baselworld Guide 2014, which includes a map and a list of brands and I also printed map of parking for press and one beautiful sunny Sunday i went there.
Človek by mal ísť na najväčšiu exhibíciu šperkov na svete - Baselworld 2014 vo Švajčiarsku pripravený, pretože je to exhibícia enormná, rozlieha sa v niekoľkých pavilónoch a na niekoľkých poschodiach. Stiahla som si do mobilu aplikáciu Brand Book 2014 a Baselworld Guide 2014, ktorá zahŕňa mapu a zoznam značiek, vytlačila mapu parkoviska pre press a v jednu krásnu slnečnú nedeľu vyrazila.
The plan was simple - to see the biggest diamond, the longest chain of pearls and most precise watch ever, everything to document and show you the sensations.

Sometimes does not go all according to plan. After a few minutes in the hall 1.1 I was afraid to pull half kilogram camera from my handbag and ask anything, because all I heard was only no photo please, only invited (Swarovski, Hublot and was really looking forward to see the feathered watch at the Dior and others). I even felt in some moments like a thief of the Mona Lisa. Photos that I took are only fragments from the exhibition, because most of the jewelry was not allowed to take pictures, even with the press badge, which I luckily got. All around could be seen feared CEOs, scared that they could lose their exceptional designs. I went to Basel with high expectations, but in the end I was disappointed and confused, why am I there, what am I supposed to do there and what is the purpose of this largest worldwide exhibition. I assumed - to show, to interest and sell. But if to some stands you even can not go in, nor take pictures or reach someone from the PR team, because you are not invited, because you are not a celebrity or other form of VIP, it complicates things a bit. Instead of photo I can only describe by words a beautiful diamond necklace, made ​​of platinum and of hundreds 0.2 carat diamonds, because of which I stopped to breathe for a moment... But how big imagination do You have - my fellow followers? Would itbe enough for you this post without pictures?

Many brands had a truly impressive presentation, behind which stood the best designers ever and it is hard to say which one was the best. Impressed me Emporio Armani with his safe-deposit entrance, Swarovski with embellished Mini Cooper, Fabergé and Charriol.

Plán bol jasný - vidieť najväčší diamant, najdlhšiu reťaz perlí a najpresnejšie hodinky vôbec, všetko to poriadne zdokumentovať a ukázať vám senzácie.

Niekedy však nejde presne všetko tak, ako by sme chceli. Už po niekoľkých minutách v hale č. 1.1 som sa bála vytiahnuť polkilový fotoaparát z kabelky a čokoľvek sa opýtať, pretože všetko čo som počula bolo len no photo please, only invited (Swarovski, Hublot a Dior, do ktorého som sa tešila na hodinky s páperím a ďalší). Dokonca som si v niektorých chvíľach pripadala ako zlodej Mony Lisy. Fotky, ktoré som nafotila, sú len fragmenty exhibície, pretože väčšinu šperkov skrátka nebolo povolené fotiť a to ani s press legitkou, ktorú som šťastne dostala. Doteraz nechápem, k čomu mi vlastne bola.? Všade okolo bolo možné vidieť vystrašených CEO, ktorí sa obávali, žeby mohli prísť o svoje výnimočné dizajny. Do Baselu som vyrazila s veľkým očakávaním, ale nakoniec som bola sklamaná a celá zmetená z toho, prečo tam vlastne som, čo tam mám vôbec robiť a čo je účelom tejto najväčšej celosvetovej výstavy. Predpokladala som, že ukázať, zaujať a predať. Ale ak do niektorých stánkov nemôžete ani vstúpiť, ani fotiť, ani zastihnúť niekoho z PR tímu, pretože nie ste pozvaní, pretože nie ste celebrita alebo iná forma VIP, tak to veci trochu komplikuje. Namiesto fotky môžem len slovami opísať nádherný diamantový náhrdelník, vyrobený z platiny a stoviek 0.2 karátových diamantov, kvôli ktorému som na chvíľku prestala dýchať... Ale akú veľkú predstavivosť máte Vy - moje čitateľky? A stačil by vám tento príspevok bez obrázkov?

Veľa značiek malo vskutku impresívnu prezentáciu, za ktorou stáli najlepší dizajnéri vôbec a je ťažké povedať ktorá z nich bola najlepšia. Zapôsobil na mňa Emporio Armani so svojim trezorovým vchodom, Swarovski s vykamienkovaným Mini Cooperom, Fabergé a Charriol.

mini cooper

For example, such a Breitling tried to impress you with a pool full of fish. And yes. People were stopping by and looked and stopping by and watched. And of course me too. But I thought - from where are all those fish? Are they borrowed or stolen? They must miss somewhere. Where is the Nemo?

Napríklad taký Breitling sa snažil zaujať bazénom plným rýb. A áno. Ľudia sa zastavovali a pozerali a zastavovali a pozerali. A ja samozrejme tiež. Ale pomyslela som si - odkiaľ sú všetky tie ryby? Sú požičané alebo ukradnuté? Niekde musia chýbať. A kde je Nemo?

fish tank

Another breathtaking jewelry I found at Pasquale Bruni, De Grisogono, Schoeffel, a ring of 18 carat gold, with a pink coral admit and diamonds for $ 23000 at brand Sutra Jewels, which decorate Jennifer Lopez, Taylor Swift, Michelle Obama and many other beautiful women all around the world and it decorate my instagram profil as well here.

Ďalšie dych berúce šperky som našla v Pasquale Bruni, De Grisogono, Schoeffel, prsteň z 18 karátového zlata, s ružovým korálom uprostred a diamantmi za $ 23000 u značky Sutra Jewels, ktorá zdobí Jennifer Lopez, Taylor Swift, Michelle Obamovú a mnoho ďalších krásnych žien po celom svete a zdobí aj môj instagramový profil tu.

Pasquale Bruni

It takes 5 years to pearl oyster to become from a grain of sand, the lofty 3 centimeter pearl. I had no idea there is such a thing possible. Australian brand Autore puts them on the thread and offers for (hold on) $ 1000000. If you are a bit dizzy of those zeros, would be better if I will write it in word - million dollars.

Perlorodke trvá 5 rokov, než sa zo zrnka piesku stane vznešená 3 centimetrové perla. Vôbec som netušila, že je niečo také možné. Australská značka Autore ich navlieka na jednu niť a ponúka za (držte sa) $ 1000000. Ak sa vám z toľkých núl trochu točí v hlave, tak to radšej napíšem slovom - milión dolárov.

pearls

At Baselworld 2015 of course I'm going too. I will get dressed as Elvis, I will arm myself with a hidden camera, microphone and other conveniences, that I could bring you the best of.

Na Baselworld 2015 sa samozrejme chystám tiež. Tentoraz sa prezlečiem za Elvisa, vyzbrojím skrytou kamerou, mikrofónom a ďalšími vymoženosťami, len aby som vám mohla priniesť the best of.


Ema
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34 comments

  1. Ooh the jewelry is beautiful! ♥

    Shang J. | The Feminine Crusade

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  2. It looks like it was fabulous, too bad they didn't allow for pictures!

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    1. It was not only me who could not takepics. If you will google "baselworld" you will probably do not find any jewellery :) But it is the fact, that the designs are copied, becouse I found 2 different brands with same ring at one Baselworld2014. I think it was Pasquale Bruni and some very small brand from hall 2.1 - Magerit, Zancan or Choices. Something in this area...

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  3. Tak si to pekne napísala, že nepociťujem absenciu tých naj obrázkov... Pri Tvojom poste mám pocit, že som tam bola. :-) Viem si predstaviť ako si musela byť sklamaná, keď si tam došla s očakávaniami, ktoré sa potom nenaplnili, pretože si niekto zmyslel, že je to len pre vyvolených. Niečo podobné som už zažila. Koná sa akcia za nejakým účelom, človek tam príde a nakoniec sa nedočká toho, prečo tam šiel. Vŕŕ... Rybka Memo ma pobavila :-)
    katharine-fashionisbeautiful

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    Replies
    1. Musím zistiť, ako sa stať pozvaným :) Mám na to rok:) Tak by som to teoreticky mohla zvládnuť...

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  4. Awesome event! Love to be there!
    xoxo

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  5. nice post, beautiful pictures
    xx

    http://losaway.blogspot.com

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  6. Oh my, a dream come true!!

    xXx
    Blog: http://unspeakablethoughtsunspoken.blogspot.com
    Shop: http://unspeakablethoughtsunspoken.tictail.com

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  7. I've heard so much about baselworld and thanks for bringing us into this experience!



    NEW >>>THE MILANO MODE

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  8. Oh, wow! It looks like such an amazing event!!! I'm sure it was so much fun :-) Thanks for stopping by my blog, I'm a bit confused as to what you wrote though as I always try to write back to comments when I have spare time? :)

    Hannah

    www.hannahsfashionblog.com

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    Replies
    1. We have probably a lot in common with the animals like magpie, pack rats, ferrets, dolphins... :)

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  9. Wow lovely pics and seems to be an awesome event.
    http://rumelatheshopaholic.blogspot.in/

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  10. Awesome event!!! The jewelry look so stunning!

    xx Mira

    www.glamdevils.com

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  11. Hi Ema! You've a lovely blog! You can introduce yourself and share your links on my new forum: http://xyramakeup.forumfree.it
    See you soon
    Mary P
    xyraMakeup Fashion&Beauty
    http://xyramakeup.blogspot.com

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  12. Wow

    So much richness!!
    Eni

    http://eniwherefashion.blogspot.it/

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  13. This lovely....

    www.Islandchic77.com

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  14. Tak tenhle příspěvek by mi bez obrázků rozhodně nestačil, je to nádhera :)

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  15. Fantastic place!I love it!
    Awesome pictures.
    Would you like to follow each other?Just let me know in my blog. xoxo
    http://miescueladetacones.blogspot.com/ Carmen.

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  16. Replies
    1. On the picture it looks somehow small, but in real was really huge :)

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  17. Lovely jewelery , great post ,

    xoxo

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  18. Beautiful event ! These jewels are fab ! :)

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  19. so fab event <333

    www.thegrisgirl.blogspot.com.es

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  20. Thank you girls for your comments :)

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  21. Mini Cooper chci do své garáže už léta, ale tohle provedení je naprostá fantazie.

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