16 April 2016

EVENT: Bobbi Brown | Björn Axén | Baselworld 2016


Bobbi Brown
It is always the hardest to get an invitation for the best beauty events. One of these top events is the one of Bobbi Brown in Zurich. I was always sure, that professional blogging will pay back one day. So the invitation for this event showed me that there is some justice in this market.For me it is and always will be so fulfilling to meet and be together with the people, who stand behind these sophisticated products and to appreciate the passion of people like you, who also admire in one or other way the products and or events like this. The fascination of the concept behind the marketing strategy is one thing, but having the opportunity to smell, test and feel the reality of this outstanding beauty tools are another.

On top of that you have the wonderful possibility to learn how one uses the best of the best products as smartly as possible. For example, I learned that a lip pencil should be applied after the lipstick, so I'm going to buy one right here in the new Bobbi Brown eshop. Also, I got to know that with red lipstick you should apply red or brown blush. So I did it wrong my whole life. I also discovered the Long-Wear Gel Brow (in eight shades and mine is Blonde) and the practical eyebrow brush, thanks to which, painting the eyebrows makes it easy in one single move.

Also check out great pictures of the talented photographer. I promise, you will feel like you were on this event with me.

Ako to už býva, na najlepšie beauty eventy je najťažšie sa dostať. Ani sa mi nesnívalo, že by som sa jedného dňa mohla zúčastniť eventu Bobbi Brown v Zurichu. Ale stalo sa. Event je jedna z najlepších vecí, ktoré sa môžu blogerke prihodiť. Spoznáte ľudí, ktorí stoja za tak populárnou značkou, ako je napríklad Bobbi Brown, stretnete zanietených ľudí ako ste vy sama, prídete do kontaktu s kozmetikou a hlavne novinkami, ktoré len prišli na trh, môžete ich vyskúšať, otvoriť, ovoňať, skrátka nechať pracovať všetky zmysly.

Navyše sa dozviete perličky a praktické rady od profesionálnych makeup artistiek a prejdete ultrarychlým školením. Napríklad teraz už viem, že ceruzka na kontúrovanie pier sa má aplikovať až po rúži, takže si idem rovno jednu kúpiť, tu v novom Bobbi Brown eshope. Taktiež už viem, že k červenému rúžu sa hodí najviac červená a hnedá tvárenka. Takže som sa celý život líčila zle. Objavila som aj Long-Wear Brow Gel (v ôsmich odtieňoch a ten môj je Blonde) a praktický štetec na obočie, vďaka ktorému je maľovanie obočia jednoduché a zvládnete to jedným ťahom.

Neprehliadnite ani obrázkovú prílohu, ktorú nafotil talentovaný fotograf. Budete mať pocit, akoby ste na evente boli spolu so mnou.

bobbi brown

Björn Axén

Imagine, that one ordinary day your phone rings and changes your whole life. You will inherit a well-known hair salon. While this story does not begin with the words Once upon a time, but it is not faraway from a fairy tale that happpend in 1993. Björn Axén – a Swedish hairdresser, whose name stands in Sweden for luxury and quality and was well known in royal circles, died unexpectedly and he left his salon to his young assistant Johan Hellström. Johan did not hesitate for a moment and accepted the the fact. This situation has changed his life and from that moment on, a new era of Björn Axén began. Johan in collaboration with his colleague Peter Hägelstam developed this well known brand to an empire. His team has grown immensely and now Björn Axén is one of the most famous brands of hair cosmetics and expendet to four hairdressing salons and a private academy in Sweden.

So much about the story, which was told to us last week at the event of Bjorn Axén, with the enthusiasm and positive energy charged Johan himself. In addition, he showed us his amazing talent by making a breath-taking hair creations in a few minutes. Everybody applauded this sensation with deserved applaus. At the end of the event he chose for each of us (bloggers and journalists) perfect matching hair care products including an amazing hair brush, all in line with our needs. Well, tell me. Would you refuse the advice from the best of the best? Haircare products of Björn Axén do not mean only quality, but also affordable luxury, available also in Switzerland. The hair products contain high quality and a hair-friendly ingredients such as antioxidants, argan oil and liquid gold - Bulgarian rose oil.

Predstavte si, že vám jeden obyčajný deň zazvoní telefón a tým sa zmení celý váš život. Získate kadernícky salón, so silným menom a zázemím. Síce sa tento príbeh nezačína slovami kde bolo tam bolo, ale nemá ďaleko k rozprávke, ktorá sa odohrala v roku 1993. Björn Axén - švédsky kaderník, ktorého meno znamenalo vo Švédsku luxus a kvalitu a známy bol aj v kráľovských kruhoch nečakane zomrel a svoj salón zanechal mladému asistentovi Johanovi Hellströmovi. Johan neváhal ani chvíľu a salón prijal. Táto skutočnosť mu zmenila život a od tejto chvíle začala nova éra Björn Axén. Johan v spolupráci s kolegom Petrom Hägelstamom vytvoril zo značky silné empórium. Jeho tím rástol a dnes je Björn Axén vo Švédsku najznámejšou značkou vlasovej kozmetiky, má vo Švédsku štyri kadernícke salóny a vlastnú akadémiu.

Toľko z príbehu, ktorý nám minulý týždeň na evente vyrozprával nabitý entuziazmom a pozitívnou energiou osobne sám Johan. Okrem toho nám ukázal svoj talent a behom niekoľkých minút vytvoril kreácie, ktoré vyrážali dych a za ktoré od nás získal patričný potlesk. Na záver každej z nás (blogerky a žurnalistky) vybral presnú vlasovú kozmetiku vrátane kefy na vlasy, podľa našich potrieb. No povedzte. Nenechali by ste si poradiť od najlepšieho z najlepších? Vlasová kozmetika Björn Axén je nielen kvalitná, ale aj cenovo dostupná a okrem Švédska ju je možno zakúpiť aj tu vo Švajčiarsku. Obsahuje vysoko kvalitné a k vlasom šetrné ingrediencie ako antioxidanty, arganový olej a tekuté zlato – bulharský olej z ruží.


Baselworld 2016

I also went to the Baselworld 2016, the largest exhibition of jewelry and watches in the world. It is held every year at the same time and the same place in Basel in Switzerland and it takes one full week. The first time I joined Baselworld in 2014 and I was so excited that I wanted to go there again this year. I knew how to prepare for Baselworld and what to wear, because the last time I was not dressed appropriate. All journalists are dressed in suits and women in their best outfits. It is sort of an unwritten dress code that everyone respects. I took my most comfortable shoes, because Baselworld is spread over vast areas in up to four halls, each of the halls has two or three floors. So forget the high heels. In all halls are carpet floors, which makes walking soft and quiet.

This year I was invited to several presentations or if you want to some mini events from brands like Swarovski, Ice Watch, Tag Heuer, Charriol, and a few others that I was unfortunately not able to join in one day. Hard to say, who had most impressive presentation, because they were so many, but obviously the world brands have invested like Breitling, Pasquale Bruni, De Grisogono and Swarovski have put a lot of their resources into their presentation at Baselworld. Chanel, as well as Gucci and Calvin Klein seemed, as most of the time, a little bit more conservative. Surprisingly Chopard, Hublot and Rolex did not impress me as much as in 2014. Breitling made an outstanding surounding of its exhibition by putting up an enormous aquarium full of jellyfish. Some brands bet on the beauty of the hostesses.

I liked  the Swarovski booth more in the year 2014. At that time there was a Mini Cooper car fully decorated with Swarovski stones. This time, instead of the car, a huge collection of watches and a collection of Jean Paul Gaultier caught the attraction of the visitors. The brands at Baselworld literally compete who created the most expensive watch, but there are also those, who offer their watches at very reasonable prices, such as Belgium brand Ice Watch. The new collection includes elegant pieces in metallic shades, sporty once in pastel shades and casual watches. The Ice Watch company bet on the simple elegance and affordable prices this year.

Baselworld 2016 was again fascinating and outstanding - I am looking forward to go again next year.

Bola som sa taktiež pozrieť na Baselworld 2016, čo je najväčšia show šperkov a hodiniek na svete. Koná sa každý rok, vždy v rovnakom čase a na rovnakom mieste, v meste Basel vo Švajčiarsku a trvá jeden celý týždeň. Prvýkrát som sa Baselworldu zúčastnila v roku 2014 a bola som tak nadšená, že som sa tam vypravila tento rok znovu. Vedela som ako sa na Baselworld pripraviť a čo si obliecť, pretože posledne som nebola oblečená najvhodnejšie. Všetci novinári tam totiž chodia oblečení zásadne v oblekoch a ženy vo svojich najlepších outfitoch. Je to akýsi nepísaný dress code, ktorý každý dodržiava. Obula som si svoje najpohodlnejšie topánky, pretože Baselworld sa rozprestiera na obrovskej ploche, v až štyroch halách a každá z hál má dva až tri poschodia. V každej hale sú na podlahách jemnučké koberce a chôdza je tak tichá a pohodlá. V podpätkoch tam však nechoďte.

Tento rok som bola pozvaná na niekoľko prezentácií alebo ak chcete mini eventov a to od značiek Swarovski, Ice Watch, Tag Heuer, Charriol a na niekoľko ďalších, ktoré som v jeden deň žiaľ nemohla stihnúť. Ťažko povedať, kto mal najimpresívnejšiu prezentáciu, pretože ich bolo veľa, ale evidentne najviac do výstavy investovali veľké značky ako Breitling, Pasquale Bruni, De Grisogono a spomínaný Swarovski. Chanel, rovnako ako Gucci a Calvin Klein boli konzervatívnejší. Z radu nevyčnieval ani Chopard, Hublot alebo Rolex. Zato Breitling vystavoval svoje hodinky vo veľkom. A to doslova vo veľkom… akváriu plnom medúz. V roku 2014 boli v tom samom akváriu strieborné ryby, ktoré boli úchvatnejšie než medúzy. A hlavne vtedy toto akvárium bolo nové a dnes je už trochu okoukané. Niektoré značky stavili na lacinú krásu hostesiek. Z chirurgicky upravených dekoltov vás oslepovala žiara diamantov. Aj takto sa dnes predávajú šperky.

Swarovski sa mi viac páčil v roku 2014. Bolo tam totiž autíčko Mini Cooper vyzdobené kamienkami Swarovski. Tentoraz namiesto neho pútala pozornosť obrovská kolekcia hodiniek a kolekcia Jeana Paula Gaultiera. Značky na Baselworlde sa doslova predbiehajú v tom, kto má drahšie hodinky, ale nájdu sa aj také, ktoré ponúkajú svoje hodinky za veľmi príjemné ceny, ako napríklad belgická značka Ice Watch. Nová kolekcia obsahuje elegantné kúsky v metalických odtieňoch, športové v pastelových odtieňoch a aj casual hodinky. V Ice Watch tento rok vsadili na jednoduchú eleganciu a prijateľné ceny.

Z Baselworldu 2016 som ostala znovu uchvátená a budúci rok určite pôjdem znovu.


Ema
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36 comments

  1. To musel být super zážitek! Taky bych si přála se alespoň na jeden event někdy podívat :)

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  2. Looks fun! Great pics :)

    http://sbr-fashion-fashion.blogspot.com/

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  3. Great post! ♥

    I hope you're having a lovely day so far!
    XOXO

    http://nikolaknazikova.blogspot.sk/

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  4. Skvělý článek! Moc hezké zážitky.

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  5. Great photos!
    Thanks for sharing!

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  6. Great photos!
    Thank you for the post!
    http://helenamybeauty.over-blog.com/

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  7. Awesome event!Thanks for this great post!

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  8. interesting event :)) and good article

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  9. Amazing post, liked very much thank you

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  10. Amazing post, liked very much thank you

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  11. OMG It looks all so great, Thank's for sharing :)

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  12. After reading your Bobbi Brown event info, it's apparent that I've been doing my lip liner wrong my entire life!
    ~ Kim Pincombe Cole

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  13. i love bobbi brown enjoy the night

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  14. I just love swarovski jewellery.. Its so classy and pretty.. <3

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  15. I love Bobbi Brown, so lucky to be treated like a super model there. And I'm shocked that the lip pencil should be applied after the lipstick! Great tip, thank you for sharing those tips!

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  16. I love these pictures!!!! And i love Bobbi Brown!

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  20. Purchase your authentic brand watch with a 75% discount over at Authentic Watches.

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